FUNKY CHRISTMAS JUMPERS
Kitsch seasonal knitwear was on-trend this winter; with celebs from Justin Bieber to JLS pictured wearing classic Christmas jumpers. Octopus took the opportunity to ride the wave and re-position the novelty Christmas jumper from a preserve of the Embarrassing Uncle to a must-have fashion item.
Octopus devised a multi-faceted consumer campaign to ensure that Funky Christmas Jumpers secured stand out in the Christmas jumper craze, from a JumperJacking photo story stunt and Twitter influencer engagement, to broadcast product placements and a tier one lifestyle reviews programme.
With print coverage reaching 3 million, online coverage reaching 12 million, Twitter / Facebook coverage reaching more than 500,000 and broadcast coverage reaching over 2 million, Funky Christmas Jumpers were out of stock by early December!